A brand for $50? Great! Except for the weak link… me.
I was really excited to have a little play with the latest automation tool for business branding - Tailor. It's not a completely new idea; Justin Champney has been running…
I was really excited to have a little play with the latest automation tool for business branding - Tailor. It's not a completely new idea; Justin Champney has been running…
A cracking blog post from the gang at Habit Creative. Spot on!
With bags of experience as a jobbing journalist, I have been through the fear factor of technological change before. When I was in my 20s, at the vanguard of online…
Corporate journalism style is a living and evolving beast. When I began writing, over twenty years ago (eek!), many businesses spent months putting together lengthy droning white papers; today, nobody has…
Lovely piece here from the gang at LikeMinds (interview with a VP at Ogilvy) on the value of long-form in advertising. The idea that we have the attention span of…
I spend a lot of time writing about healthcare. I also spend a lot of time writing about marketing (and to be honest, writing about writing). It's not often I…
Back in June, that doyen of business reporting, Robert Peston, gave the Charles Wheeler Memorial Lecture at the University of Westminster. He spent some of his time sticking a couple…
The lovely and immensely talented Janet Murray has put together this post called "49 words you should avoid in your press releases. We think this deserves to be applied to most marketing…
Great blog post here about the value of the mobile Notification Centre. I agree with all this - and it has implications for concise writing, too...
The line between professional content and user-generated content is becoming ever more blurred; and for many brands this is great news. They often seek the authenticity of 'real' stories and…