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Yonkers

Description

Acision (now Xura) is a mobile infrastructure services play, then particularly focused on MMS. We interviewed senior stakeholders inside and beyond the business, to create newsletters with genuine opinion and valuable thought leadership:

  • Making subject recommendations
  • Identifying commercial opportunities (to promote) and threats (to avoid)
  • Recruiting top journalists
  • Interviewing senior staff and industry figures
  • Designing article styles (thought leadership, opinion, interview etc.)
  • Content production
  • Writing promotional emails
Details

Portfolio: Acision (Xura)

Category

Editorial, Newsletters & Blogs, Technology,

In Brief

Acision (now Xura)

In Brief
Engagement with senior figures across the mobile industry