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Awards go a long way

Many congratulations to my clients, A2B Excellence, on winning an Employee Engagement award! ...And, ahem, congratulations to Wells Park Communications for writing the successful award entry. In a world where marketing is multi-layered and it's a challenge to shout above the noise, awards are a remarkably low-cost opportunity to gain traction. Better still, the benefit grows for smaller businesses. Awards (so long as they're recognised and suitably substantial) yield a year or so of instant credibility, a stack of good photos, the chance to take clients on a jolly and a good excuse to email everyone in your contact book with the good news. Yet the cost of entry is often zero; and even if there is a fee, it's much less than the cost of, say, entry to a second-rate conference; o

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