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Is Buzzfeed really that bad?!

Back in June, that doyen of business reporting, Robert Peston, gave the Charles Wheeler Memorial Lecture at the University of Westminster. He spent some of his time sticking a couple of well-manicured fingers up at Buzzfeed, the hugely successful content stream business which relies significantly on Listicles (lists of bitesize nuggets) and animated GIFs. He says, "In a commercial world where hits mean money, it is legitimate to fear that difficult journalism will increasingly be squeezed out by massively popular stories..." Peston may be right - but he's horribly wrong to have Buzzfeed in his sights. For starters Buzzfeed has published some exceptional, well-researched, in-depth longform journalism; most recently on the Palestine situation, for example. Second, unlike the many

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