The death of long-form has been greatly exaggerated…
The idea that we have the attention span of a goldfish is simply not true – and particularly in B2B, there is immense value in the consultative sell. Bespoking, relationship-building and value generation all take time, especially when the product or service is not a commodity.
Twitter and Vine are certainly fine
And quick hits are surely engaging
But when you take time (as I have with this rhyme)
You’ll find that despite the lack of scansion and use of second rate poetic devices that the results for your brand of a richer and more explanatory process can be better buy-in, which is amazing.
I thank you.
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