49 words never to use…
The lovely and immensely talented Janet Murray has put together this post called “49 words you should avoid in your press releases. We think this deserves to be applied to most marketing materials! Enjoy.
Importance of The Notification Centre
Great blog post here about the value of the mobile Notification Centre. I agree with all this – and it has implications for concise writing, too…
We love: Scoopshot
The line between professional content and user-generated content is becoming ever more blurred; and for many brands this is great news. They often seek the authenticity of ‘real’ stories and situations. Take, for example, pictures. There are plenty of places to buy low-cost imagery with easy-to-understand licenses (everything from Getty to IStock, for example). Yet […]