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Yonkers

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Thought Leadership – Tech in Accountancy

Thanks for popping by this (private/unlinked) page. I’m producing thought leadership for Soldo (soldo.com); a nifty piece in the fintech jigsaw puzzle which gives employees a credit card for their expenses which includes things like easy expense integration and role-based spending ceilings. I want to write reasonably short (700 words or so) interviews / Q&As / bylined articles with thought leaders in this space; particularly on e.g.: Automation in accountancy / financial management – and how it should free up the strategic accountant/CFO Seamlessness v. function in digital business The growing universe of software tools for finance professionals – what are finance professionals using/loving/advocating for? Employee benefits – what works? I’m very open t

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We’re moving!

Hi there, We're moving! But not far. 140 metres, to be precise. We'll still be in vibrant Soho, but with bags of new facilities, including  shiny, modern TV/green-screen studios and a gorgeous courtyard. If you would like to send us presents or bills (boooo!), our new address is: Wells Park Communications 01 Zero One Studios 1 Hopkins Street Soho London W1F 0HS If you would like to pop by for a cuppa, we would love to see you: Our nearest tube is Piccadilly Circus, a five-minute walk away. Parking is available at the NCP car parks very close to us in Brewer Street and Poland Street Here's where you'll find us: https://drive.google.com/open?id=1iELAYBKB97cgR2lI2yxYFfV7qIgjIhnN&usp=sharing And here is our graffiti-covered door. It looks crummy. But that's b

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B2B Editorial Assistant – Business & Finance

5 September 2018 We are currently working with a major B2B finance/accountancy brand. To fulfil the job, we will require an editorial assistant for likely the equivalent of 10 days per month / 2.5 days per week to: Manage the flow of content Rework/repurpose materials, e.g. extracting key facts and 'Top Tips' from White Papers and interviews Find and chase contributors Maintaining Project Management (Monday.com) Ghostwrite for columnists And ideally eventually produce their own column/editorial too You don't need to be based in our office, but you should be within range of London for meetups, likely monthly. You must have B2B editorial experience and understand how to appeal to CFOs in growing businesses. In particular, we aim to help programmatic CFOs (who

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Work for Us: Voice Artists

Whilst we are happy to take approaches through this site, please note that we are not interested in everyone. Firstly, you must be an established voice artist with a demonstrable track record, not necessarily in posh advertisements, but ideally in the broader voice disciplines of narration, web video, IVRs and prompts. We regret that we are unable to accommodate students or those just embarking on a career in voicing or audio. If you are new to broadcast media, we recommend you try Media UK – they’re lovely folks.You also need to demonstrate that you are either operating as a limited company, or a self-employed person with your tax affairs handled by a certified accountancy practice. You must also be a resident of the United Kingdom. There is an email link below. Please only use thi

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Work for Us: Editorial & Journalism

If you are a journalist, author, technical author or other editorial specialist, this is for you.Whilst we are happy to take approaches through this site, please note that we can’t take everyone on. Firstly, you must be an established writer or journalist with a demonstrable track record, in print and/or online. We know it’s a horrid job market, but we are unable to accommodate students or those just embarking on a career in the written word. If you are new to writing, we recommend you try the many freelance sites like Guru, Upwork or People Per Hour (our favourite) – they’re a great way to build a credible portfolio of work. If you’ve got some experience under your belt, though, take a look at our exhaustive checklist – and if you’re still conscious by the end of it, hit

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The difference between writing and content marketing

Copyblogger really should the the #1 port of call for commercial content creators, so it's no surprise to find this excellent piece on their site. To steal a smidgen of their contributor's thunder, this isn't a bad definition of content marketing: [blockquote cite="Copyblogger" type="left, center, right"]Content marketing is the strategic creation of text, imagery, audio, or video that delivers a relevant, interesting message to a customer or prospect, while at the same time paving the way for a sale.[/blockquote] Seems fair. Check the piece out to wrap those writing skills in a furry coat of content marketing.

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Crave content? This infographic knows what you want

We love this cracking infographic - no, hang on, list, of the most seductive types of content. The fact that it's pointlessly rendered as an infographic says more about our current obsession with infographics, but that doesn't detract from the quality of the list itself... Enjoy.

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You are not your ideal customer

This fabulous article was prompted by the (hugely expected) to-and-fro of the tech commentariat about Apple's launch of their Watch. It's an excellent object lesson in understanding the product landscape, and its fundamental lesson is: you are not - or certainly unlikely to be - the ideal customer for your own product or service. Even if you are the ideal customer (after all, plenty of people start a business to create things that they themselves like), you're certainly not the only demographic or customer. This is important for communicators and copywriters too. We don't write and produce for CEOs, founders or boards. We produce for customers and slices of the market - slices which are becoming ever thinner. It's never been more important to know who you're talking to.

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Fabulous critique of ghostwriting

CEOs shouldn't write. Not because they're useless at it, but because their time is better spent elsewhere. CEOs should be leading and doing, not researching and writing. But they should still (often) be the public face of the business; which is why ghostwriting has become commonplace. That's fine (writers have made a good living from ghosting for decades). But the vast throughput of content required for a well-rounded content marketing campaign means that ill-qualified writers are often being forced into creating second-rate content which neither serves the writer, the CEO or the brand. It's a big problem, it's one which only clarity and bespoke creation will solve, and it's one beautifully articulated in this piece from TechCrunch.  

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Awards go a long way

Many congratulations to my clients, A2B Excellence, on winning an Employee Engagement award! ...And, ahem, congratulations to Wells Park Communications for writing the successful award entry. In a world where marketing is multi-layered and it's a challenge to shout above the noise, awards are a remarkably low-cost opportunity to gain traction. Better still, the benefit grows for smaller businesses. Awards (so long as they're recognised and suitably substantial) yield a year or so of instant credibility, a stack of good photos, the chance to take clients on a jolly and a good excuse to email everyone in your contact book with the good news. Yet the cost of entry is often zero; and even if there is a fee, it's much less than the cost of, say, entry to a second-rate conference; o

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