Is there room for comedy in B2B?
A cracking piece from VentureBeat entitled ‘Is there room for comedy in B2B?’ http://venturebeat.com/2014/10/05/is-there-room-for-comedy-in-b2b/ To which the answer is, of course, a resounding yes – but the author’s point is that even in a B2B context, we speak to each other as people first and business owners/buyers second. The age of corporate posturing is long […]
Newsletters: the Newschool is positively oldskool…
In this piece, entitled “Why everyone is obsessed with email newsletters right now”, TechCrunch reminds us that sometimes the old ways are the best. Great content, effective metrics, engagement across age and gender barriers – what’s not to love?