A cracking piece from VentureBeat entitled 'Is there room for comedy in B2B?' http://venturebeat.com/2014/10/05/is-there-room-for-comedy-in-b2b/ To which the answer is, of course, a resounding yes - but the author's point is that even in a B2B context, we speak to each other as people first and business owners/buyers second. The age of corporate posturing is long gone and most people - even at the top - primarily consider themselves to be a Department of One. We contribute individually to our businesses, and we want to be spoken to as individuals. Comedy is just one of the tools in the communicator's armoury - and marketers now need to be communicators first.
In this piece, entitled "Why everyone is obsessed with email newsletters right now", TechCrunch reminds us that sometimes the old ways are the best. Great content, effective metrics, engagement across age and gender barriers - what's not to love?