Content to engage and inspire
Newsletters and blogs are nothing new, but they remain at the heart of content marketing. They influence reputation for initial contacts and drive engagement with existing customers.
But maintaining an ongoing flow of top-notch content requires a mixture of journalistic flair, customer insight, and editorial integrity. We’ve got them in spades!
We can handle all aspects of newsletter production:
- Establishing an editorial calendar
- Writing incisive and punchy editorial
- Research and sourcing specialist authors
- Designing appealing visuals
- Legal obligations and data protection
- Picture licensing
- Multimedia content
- Feedback and customer comments
And, of course, we will make your editorial production commercially sound, in particular by versioning across use cases (newsletters, blogs, PDFs, social media) for maximum exposure and repeat value.