Crave content? This infographic knows what you want
We love this cracking infographic – no, hang on, list, of the most seductive types of content. The fact that it’s pointlessly rendered as an infographic says more about our current obsession with infographics, but that doesn’t detract from the quality of the list itself… Enjoy.
Fabulous critique of ghostwriting
CEOs shouldn’t write. Not because they’re useless at it, but because their time is better spent elsewhere. CEOs should be leading and doing, not researching and writing. But they should still (often) be the public face of the business; which is why ghostwriting has become commonplace. That’s fine (writers have made a good living from ghosting […]
Is there room for comedy in B2B?
A cracking piece from VentureBeat entitled ‘Is there room for comedy in B2B?’ http://venturebeat.com/2014/10/05/is-there-room-for-comedy-in-b2b/ To which the answer is, of course, a resounding yes – but the author’s point is that even in a B2B context, we speak to each other as people first and business owners/buyers second. The age of corporate posturing is long […]
Newsletters: the Newschool is positively oldskool…
In this piece, entitled “Why everyone is obsessed with email newsletters right now”, TechCrunch reminds us that sometimes the old ways are the best. Great content, effective metrics, engagement across age and gender barriers – what’s not to love?
A brand for $50? Great! Except for the weak link… me.
I was really excited to have a little play with the latest automation tool for business branding – Tailor. It’s not a completely new idea; Justin Champney has been running Buildabrand for quite some time. But each new execution sees improvements in the process, and nobody can deny that one of the most fun (and […]
The death of long-form has been greatly exaggerated…
Lovely piece here from the gang at LikeMinds (interview with a VP at Ogilvy) on the value of long-form in advertising. The idea that we have the attention span of a goldfish is simply not true – and particularly in B2B, there is immense value in the consultative sell. Bespoking, relationship-building and value generation all […]