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Crave content? This infographic knows what you want

Crave content? This infographic knows what you want

  • Post author:Nick
  • Post published:July 13, 2015
  • Post category:Content Marketing

We love this cracking infographic - no, hang on, list, of the most seductive types of content. The fact that it's pointlessly rendered as an infographic says more about our…

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Fabulous critique of ghostwriting

Fabulous critique of ghostwriting

  • Post author:Nick
  • Post published:February 10, 2015
  • Post category:Content Marketing/Editorial

CEOs shouldn't write. Not because they're useless at it, but because their time is better spent elsewhere. CEOs should be leading and doing, not researching and writing. But they should still…

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Is there room for comedy in B2B?

Is there room for comedy in B2B?

  • Post author:Nick
  • Post published:October 13, 2014
  • Post category:Content Marketing/Editorial/Newsletters

A cracking piece from VentureBeat entitled 'Is there room for comedy in B2B?' http://venturebeat.com/2014/10/05/is-there-room-for-comedy-in-b2b/ To which the answer is, of course, a resounding yes - but the author's point is…

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Newsletters: the Newschool is positively oldskool…

Newsletters: the Newschool is positively oldskool…

  • Post author:Nick
  • Post published:October 8, 2014
  • Post category:Content Marketing/Editorial/Newsletters

In this piece, entitled "Why everyone is obsessed with email newsletters right now", TechCrunch reminds us that sometimes the old ways are the best. Great content, effective metrics, engagement across…

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A brand for $50? Great! Except for the weak link… me.

A brand for $50? Great! Except for the weak link… me.

  • Post author:Nick
  • Post published:September 30, 2014
  • Post category:Content Marketing/Uncategorized

I was really excited to have a little play with the latest automation tool for business branding - Tailor. It's not a completely new idea; Justin Champney has been running…

Continue Reading A brand for $50? Great! Except for the weak link… me.
The death of long-form has been greatly exaggerated…

The death of long-form has been greatly exaggerated…

  • Post author:Nick
  • Post published:August 22, 2014
  • Post category:Content Marketing/Editorial

Lovely piece here from the gang at LikeMinds (interview with a VP at Ogilvy) on the value of long-form in advertising. The idea that we have the attention span of…

Continue Reading The death of long-form has been greatly exaggerated…

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