Crave content? This infographic knows what you want
We love this cracking infographic - no, hang on, list, of the most seductive types of content. The fact that it's pointlessly rendered as an infographic says more about our…
Fabulous critique of ghostwriting
CEOs shouldn't write. Not because they're useless at it, but because their time is better spent elsewhere. CEOs should be leading and doing, not researching and writing. But they should still…
Is there room for comedy in B2B?
A cracking piece from VentureBeat entitled 'Is there room for comedy in B2B?' http://venturebeat.com/2014/10/05/is-there-room-for-comedy-in-b2b/ To which the answer is, of course, a resounding yes - but the author's point is…
Newsletters: the Newschool is positively oldskool…
In this piece, entitled "Why everyone is obsessed with email newsletters right now", TechCrunch reminds us that sometimes the old ways are the best. Great content, effective metrics, engagement across…
A brand for $50? Great! Except for the weak link… me.
I was really excited to have a little play with the latest automation tool for business branding - Tailor. It's not a completely new idea; Justin Champney has been running…
The death of long-form has been greatly exaggerated…
Lovely piece here from the gang at LikeMinds (interview with a VP at Ogilvy) on the value of long-form in advertising. The idea that we have the attention span of…