Good enough v brilliant – the changing roles of content delivery
With bags of experience as a jobbing journalist, I have been through the fear factor of technological change before. When I was in my 20s, at the vanguard of online…
We love: Scoopshot
The line between professional content and user-generated content is becoming ever more blurred; and for many brands this is great news. They often seek the authenticity of 'real' stories and…