Awards go a long way
Many congratulations to my clients, A2B Excellence, on winning an Employee Engagement award! …And, ahem, congratulations to Wells Park Communications for writing the successful award entry. In a world where marketing is multi-layered and it’s a challenge to shout above the noise, awards are a remarkably low-cost opportunity to gain traction. Better still, the benefit […]
The report that reminds us what ‘social’ means
Once again, the big hitters of social media are getting a good kicking. A Forrester report into social media is questioning the value of marketing spend on social – particularly focusing bile on Facebook and Twitter. The challenge seems to me to be not one of “To Social or Not To Social”. Rather, it is […]
Is there room for comedy in B2B?
A cracking piece from VentureBeat entitled ‘Is there room for comedy in B2B?’ http://venturebeat.com/2014/10/05/is-there-room-for-comedy-in-b2b/ To which the answer is, of course, a resounding yes – but the author’s point is that even in a B2B context, we speak to each other as people first and business owners/buyers second. The age of corporate posturing is long […]
Newsletters: the Newschool is positively oldskool…
In this piece, entitled “Why everyone is obsessed with email newsletters right now”, TechCrunch reminds us that sometimes the old ways are the best. Great content, effective metrics, engagement across age and gender barriers – what’s not to love?
A brand for $50? Great! Except for the weak link… me.
I was really excited to have a little play with the latest automation tool for business branding – Tailor. It’s not a completely new idea; Justin Champney has been running Buildabrand for quite some time. But each new execution sees improvements in the process, and nobody can deny that one of the most fun (and […]
The death of long-form has been greatly exaggerated…
Lovely piece here from the gang at LikeMinds (interview with a VP at Ogilvy) on the value of long-form in advertising. The idea that we have the attention span of a goldfish is simply not true – and particularly in B2B, there is immense value in the consultative sell. Bespoking, relationship-building and value generation all […]
Unpleasantness on social media
I spend a lot of time writing about healthcare. I also spend a lot of time writing about marketing (and to be honest, writing about writing). It’s not often I get to do them both together; but this extraordinary story caught my eye. It is the story of an Essex GP surgery which will potentially sanction […]
49 words never to use…
The lovely and immensely talented Janet Murray has put together this post called “49 words you should avoid in your press releases. We think this deserves to be applied to most marketing materials! Enjoy.