The report that reminds us what ‘social’ means
Once again, the big hitters of social media are getting a good kicking. A Forrester report into social media is questioning the value of marketing spend on social – particularly focusing bile on Facebook and Twitter. The challenge seems to me to be not one of “To Social or Not To Social”. Rather, it is […]
Unpleasantness on social media
I spend a lot of time writing about healthcare. I also spend a lot of time writing about marketing (and to be honest, writing about writing). It’s not often I get to do them both together; but this extraordinary story caught my eye. It is the story of an Essex GP surgery which will potentially sanction […]