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Crave content? This infographic knows what you want

  • Post author:Nick
  • Post published:July 13, 2015
  • Post category:Content Marketing

We love this cracking infographic - no, hang on, list, of the most seductive types of content. The fact that it's pointlessly rendered as an infographic says more about our…

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You are not your ideal customer

  • Post author:Nick
  • Post published:March 12, 2015
  • Post category:Content Marketing/Editorial

This fabulous article was prompted by the (hugely expected) to-and-fro of the tech commentariat about Apple's launch of their Watch. It's an excellent object lesson in understanding the product landscape,…

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Fabulous critique of ghostwriting

  • Post author:Nick
  • Post published:February 10, 2015
  • Post category:Content Marketing/Editorial

CEOs shouldn't write. Not because they're useless at it, but because their time is better spent elsewhere. CEOs should be leading and doing, not researching and writing. But they should still…

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Is there room for comedy in B2B?

  • Post author:Nick
  • Post published:October 13, 2014
  • Post category:Content Marketing/Editorial/Newsletters

A cracking piece from VentureBeat entitled 'Is there room for comedy in B2B?' http://venturebeat.com/2014/10/05/is-there-room-for-comedy-in-b2b/ To which the answer is, of course, a resounding yes - but the author's point is…

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Newsletters: the Newschool is positively oldskool…

  • Post author:Nick
  • Post published:October 8, 2014
  • Post category:Content Marketing/Editorial/Newsletters

In this piece, entitled "Why everyone is obsessed with email newsletters right now", TechCrunch reminds us that sometimes the old ways are the best. Great content, effective metrics, engagement across…

Continue ReadingNewsletters: the Newschool is positively oldskool…

Good enough v brilliant – the changing roles of content delivery

  • Post author:Nick
  • Post published:September 8, 2014
  • Post category:Content Marketing/Editorial

With bags of experience as a jobbing journalist, I have been through the fear factor of technological change before. When I was in my 20s, at the vanguard of online…

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A living style guide for corporate writing – it’s about ‘feel’, not rules.

  • Post author:Nick
  • Post published:August 23, 2014
  • Post category:Content Marketing/Editorial

Corporate journalism style is a living and evolving beast. When I began writing, over twenty years ago (eek!), many businesses spent months putting together lengthy droning white papers; today, nobody has…

Continue ReadingA living style guide for corporate writing – it’s about ‘feel’, not rules.

The death of long-form has been greatly exaggerated…

  • Post author:Nick
  • Post published:August 22, 2014
  • Post category:Content Marketing/Editorial

Lovely piece here from the gang at LikeMinds (interview with a VP at Ogilvy) on the value of long-form in advertising. The idea that we have the attention span of…

Continue ReadingThe death of long-form has been greatly exaggerated…

Is Buzzfeed really that bad?!

  • Post author:Nick
  • Post published:August 8, 2014
  • Post category:Content Marketing/Editorial

Back in June, that doyen of business reporting, Robert Peston, gave the Charles Wheeler Memorial Lecture at the University of Westminster. He spent some of his time sticking a couple…

Continue ReadingIs Buzzfeed really that bad?!

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