The difference between writing and content marketing
Copyblogger really should the the #1 port of call for commercial content creators, so it’s no surprise to find this excellent piece on their site.
To steal a smidgen of their contributor’s thunder, this isn’t a bad definition of content marketing:[blockquote cite=”Copyblogger” type=”left, center, right”]Content marketing is the strategic creation of text, imagery, audio, or video that delivers a relevant, interesting message to a customer or prospect, while at the same time paving the way for a sale.[/blockquote]
Seems fair. Check the piece out to wrap those writing skills in a furry coat of content marketing.