B2B Content Marketing Excellence

25 years of award-winning content marketing and creation to enterprise and VC/PE backed ventures. I bring top agency-grade thinking to B2B content projects, breaking through complexity and communicating effectively.

2023-4 Highlights

 BROUGHT IN £300M IN TENDER WINS. – “WROTE” THE UK’S FIRST BESTSELLING AI-PRODUCED B2B BOOK – PHARMA MARKETING AWARD WINNER

Strategic

  • Content Strategy
  • Editorial Strategy
  • Bids & Tenders
  • Tone of Voice
  • Messaging & Personas
  • Value propositions
  • Discovery workshops

Editorial & Content

  • Thought leadership
  • Collateral
  • Interviews
  • Blogs and articles
  • Press releases
  • Web content
  • Email marketing

Production

  • Podcasts
  • Animations
  • Explainers
  • E-learning
  • Internal Communications
  • Presenting (podcasts, conferences)

Marcomms

  • Award Applications
  • Conferences & live blogging
  • Online event coverage
  • ABM/DBM engagement

Clients

I serve ambitious start-ups, enterprise, high-growth VC/PE and $BN global names; direct or via leading B2B agencies

Capability Statement

  • Latest client list
  • Examples of work
  • Referees you can talk to
  • Insurances and indemnities

Kind words from some of our clients...

Toby Jarvis

Nick re-imaged some of our proposal documents for a big pitch. We won the job. Highly recommended.

Toby Jarvis

Creative Director, A-Mnemonic Music

Richard Thomson

Intuitive, Intelligent and Inspired. Having commissioned several writers in the past, some have needed a lot of briefing before they hit the mark and others haven’t hit the mark at all. Nick always hits the target. He gets things quickly, translates the complex into the simple and writes with an elegance and emotive connection that is often lacking in the corporate world. Please don’t work with him too much – I’d prefer to keep him all to myself

Richard Thomson

CEO, Kaptcha

Adam Jennings

Nick and I worked together on two client presentation and training days. His passion and excitement for the subject matter created a superb atmosphere for the clients to engage with and learn from the training. Often these types of events can be very dry, with attendees there because they have to be, rather than a genuine desire to be there. With Nick hosting your event, presenting your services / content, or training your staff / clients you are sure to see extremely high levels of engagement. I’d work with Nick again in a heartbeat and highly recommend him.

Adam Jennings

Freelance Creative Director

Mike Southon

I’ve known Nick for many years and he’s the first person I go to for client-focused marketing material and other business-oriented content. He’s a quick learner and writes excellent copy, always ahead of deadlines. He has that rare ability to pick up vertical market knowledge, swiftly getting under the skin of real client needs in new subject areas. Nick is also really easy to do business with and splendid company. Highly recommended!

Mike Southon

Sales Director, Akinova

Rick O’Neill

Nick is an incredible Content Strategist, Marketer, and CopyWriter. I have worked with him for many years, and ALWAYS think of him first when we need to create quality, strategically brilliant, content and copy for our clients. Not only that, he is the NICEST guy you could ever wish to meet, and you should be so luck if he’s available to support your next project. Hire him IMMEDIATELY.

Rick O'Neill

CEO, LookTouchFeel

Matt O’Neill

Put simply, Nick is a critical ModComms team member. His thoughtfulness and copywriting skills are absolutely central to the wide-ranging campaigns we produce for clients. He always delivers on-time and on-budget and we never need to ask for corrections to be made.

My only foreboding while writing this deserved recommendation is that the person reading this will steal him away from us.

Matt O'Neill

MD, Modcomms

Mark Henn

Nick is a delight to work with. He’s a fast learner and has an innate ability to be able to explain complex subject matter with clarity and simplicity. I have no doubt that it was his content that enabled my team in TfL (Asset Development) to be successful at the inaugural Employee Engagement Awards for our business improvement initiative.

Mark Henn

Transport for London

Kate Hyslop

Over the past several years Nick has been my trusted go-to person whenever I’ve needed to bring in strategic external writing and editing support. His value extends far beyond simply writing, he has an enviable capacity to cut straight to the core of any complex subject with clarity to make it compelling and accessible. I can honestly say Nick is an utter dream to work with, both in terms of the quality of his work and the joy and creativity he brings to his work and working relationships.

Kate Hyslop

Marketing Lead, Automata

In the Media

I talk about online content, entrepreneurship and freelancing. I’ve been featured in the press and on radio, run training courses and appeared in e-learning. And I host panels and events for clients. Get in touch if you’d like me to contribute.

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