B2B Agency Firepower
Just when you need it

With 25 years of world-class content marketing and strategy to enterprise and VC/PE funded startups, I bring client-facing strategy and delivery by the day, project, or just when it matters most. A credible operator, fractionally available and a joy to work with (according to some lovely agencies!)

A senior partner, no tie-in

Agency life is being turned upside down. While AI does the grunt work, real value only comes from consultancy-grade advice – as your clients’ true partner and surrogate board-on-tap. Because “a bit of SEO” isn’t going to earn anyone a living. 

But senior players – customer-facing and committed – are hard to come by. They’re expensive. And you may only need them for a few days on each project.

I fill that gap: 25 years experience, ready to white-label as your senior delivery exec, working alongside your account and project management heroes to seamlessly engage in any B2B context.

All for as little as a single day.

I run messaging, ABM, engagement, bid/tender, value proposition, and conference activities, all most importantly as one of your team. We work together – because that’s the only way to move the needle on complex corporate challenges.

Kind words from some of my clients...

Traditional Hire

Me: Pay as you go

Long recruitment cycle Available on demand
Fixed Salary & Overheads One simple dayrate
Onboarding and ramp-up Plug-and-play, ready to go
Risk of mismatch or "fail to fit" No commitment, no risk
Strategic

  • Content Strategy
  • Editorial Strategy
  • ABM/DBM engagement
  • Bid Improvement
  • Tone of Voice
  • Competitive analysis
  • Messaging & Personas
  • Value propositions
  • Discovery workshops
  • Application of AI

Front-facing

  • Client presentations and stakeholders
  • Conferences
  • Panel Discussions
  • Webinars
  • Podcasts
  • E-learning materials

Editorial & Content

  • Thought leadership and high value content creation
  • Establishing content processes
  • Bids and tenders
  • Marketing Collateral
  • Interviews
  • Blogs and articles
  • Conference live coverage
  • Web content
  • Award Applications

A career of top-flight clients

Through agencies, I serve $BN global names, enterprise, high-growth VC/PE ventures and ambitious start-ups: 

Tech & SaaS
Telco
Health &
Healthtech
Professional
Services
Civils, Infra
& Manufacturing
Finance, Insurance
& Fintech
Enterprise
Sustainability
And some other
world-class brands

In the Media,
Hosting & Compering

I host panels and events for clients, run training courses and have produced and appeared in e-learning content.

I also talk about online content, entrepreneurship and freelancing in the press and on radio.

Nick evangelises for freelancers and entrepreneurship.

Appearing on Steve Folland’s legendary podcast.

Nick serves as a judge for the International Content Marketing Awards since 2020. 

The digital marketing podcast – their most popular episode of 2023

Agility Unleashed Podcast

Hosted this ERP-focused podcast for Sage

Hosting JPC’s International Women’s Day panel

Speaking at Rebel Meetup (Mar 2025) on freelance careers

Coming soon

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Coming soon

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Wells Park Communications Ltd.

BBC Radio Oxford

Nick evangelises for freelancers and entrepreneurship.

Being Freelance Podcast

Appearing on Steve Folland’s legendary podcast.

The Future Fuzz Podcast

The digital marketing podcast – their most popular episode of 2023

JPC - leading B2B agency

Hosting JPC’s International Women’s Day panel

Rebel Meetup: Freelancing

Speaking at Rebel Meetup (Mar 2025) on freelance careers