TrueLayer: Report writing
Our client: TrueLayer is a pioneer fintech enabled by the recent innovation of Open Banking. With a data API and a payments API, TrueLayer is the pipework that powers a…
Notion Capital: Thought Leadership
Our client: We are very lucky to have worked with celebrated venture capital firm, Notion Capital. Notion has an extraordinary investment record, is staffed by people with world-class business experience,…
Apperio – Editorial
Our client: Apperio is a VC-funded legaltech firm revolutionising legal services by making the industry clear, connected and collaborative. Legal departments have relied for too long on tools of the…
Sage: Thought Leadership
Our Client: Sage is the market leader for integrated accounting, payroll, and payment systems, supporting the ambition of the world’s entrepreneurs. Today, with over 13,000 colleagues now supporting millions of…
Soldo: Interviews
Our client: Soldo is a world-class fintech success story; Europe's leading pay and spend automation platform for business. All Soldo plans come with Mastercard® cards, a mobile app for employees,…
Crave content? This infographic knows what you want
We love this cracking infographic - no, hang on, list, of the most seductive types of content. The fact that it's pointlessly rendered as an infographic says more about our…
You are not your ideal customer
This fabulous article was prompted by the (hugely expected) to-and-fro of the tech commentariat about Apple's launch of their Watch. It's an excellent object lesson in understanding the product landscape,…
Fabulous critique of ghostwriting
CEOs shouldn't write. Not because they're useless at it, but because their time is better spent elsewhere. CEOs should be leading and doing, not researching and writing. But they should still…
Awards go a long way
Many congratulations to my clients, A2B Excellence, on winning an Employee Engagement award! ...And, ahem, congratulations to Wells Park Communications for writing the successful award entry. In a world where…
The report that reminds us what ‘social’ means
Once again, the big hitters of social media are getting a good kicking. A Forrester report into social media is questioning the value of marketing spend on social - particularly…