TrueLayer: Report writing
Our client: TrueLayer is a pioneer fintech enabled by the recent innovation of Open Banking. With a data API and a payments API, TrueLayer is the pipework that powers a host of other exciting and innovative banking propositions – and a client base from Revolut to Zopa. When you can connect your many financial institutions, […]
Notion Capital: Thought Leadership
Our client: We are very lucky to have worked with celebrated venture capital firm, Notion Capital. Notion has an extraordinary investment record, is staffed by people with world-class business experience, and has an enviable track record in backing and nurturing SaaS and cloud computing winners. They really are the sharpest minds in the room… What […]
Apperio – Editorial
Our client: Apperio is a VC-funded legaltech firm revolutionising legal services by making the industry clear, connected and collaborative. Legal departments have relied for too long on tools of the past, such as email or Excel, to manage their legal spend – making the working practices of legal teams within a company continue to be […]
Sage: Thought Leadership
Our Client: Sage is the market leader for integrated accounting, payroll, and payment systems, supporting the ambition of the world’s entrepreneurs. Today, with over 13,000 colleagues now supporting millions of entrepreneurs across 23 countries, Sage is one of the UK’s most successful tech businesses. What we did: With our partners at the ModComms agency, we […]
Soldo: Interviews
Our client: Soldo is a world-class fintech success story; Europe’s leading pay and spend automation platform for business. All Soldo plans come with Mastercard® cards, a mobile app for employees, and a web console for administrators. It makes managing expenses a doddle for employees and financial professionals alike, and unlocks the value of corporate spend data […]
Crave content? This infographic knows what you want
We love this cracking infographic – no, hang on, list, of the most seductive types of content. The fact that it’s pointlessly rendered as an infographic says more about our current obsession with infographics, but that doesn’t detract from the quality of the list itself… Enjoy.
You are not your ideal customer
This fabulous article was prompted by the (hugely expected) to-and-fro of the tech commentariat about Apple’s launch of their Watch. It’s an excellent object lesson in understanding the product landscape, and its fundamental lesson is: you are not – or certainly unlikely to be – the ideal customer for your own product or service. Even if […]
Fabulous critique of ghostwriting
CEOs shouldn’t write. Not because they’re useless at it, but because their time is better spent elsewhere. CEOs should be leading and doing, not researching and writing. But they should still (often) be the public face of the business; which is why ghostwriting has become commonplace. That’s fine (writers have made a good living from ghosting […]
Awards go a long way
Many congratulations to my clients, A2B Excellence, on winning an Employee Engagement award! …And, ahem, congratulations to Wells Park Communications for writing the successful award entry. In a world where marketing is multi-layered and it’s a challenge to shout above the noise, awards are a remarkably low-cost opportunity to gain traction. Better still, the benefit […]
The report that reminds us what ‘social’ means
Once again, the big hitters of social media are getting a good kicking. A Forrester report into social media is questioning the value of marketing spend on social – particularly focusing bile on Facebook and Twitter. The challenge seems to me to be not one of “To Social or Not To Social”. Rather, it is […]