TrueLayer: Report writing
Our client: TrueLayer is a pioneer fintech enabled by the recent innovation of Open Banking. With a data API and a payments API, TrueLayer is the pipework that powers a host of other exciting and innovative banking propositions – and a client base from Revolut to Zopa. When you can connect your many financial institutions, […]
Notion Capital: Thought Leadership
Our client: We are very lucky to have worked with celebrated venture capital firm, Notion Capital. Notion has an extraordinary investment record, is staffed by people with world-class business experience, and has an enviable track record in backing and nurturing SaaS and cloud computing winners. They really are the sharpest minds in the room… What […]
Apperio – Editorial
Our client: Apperio is a VC-funded legaltech firm revolutionising legal services by making the industry clear, connected and collaborative. Legal departments have relied for too long on tools of the past, such as email or Excel, to manage their legal spend – making the working practices of legal teams within a company continue to be […]
Sage: Thought Leadership
Our Client: Sage is the market leader for integrated accounting, payroll, and payment systems, supporting the ambition of the world’s entrepreneurs. Today, with over 13,000 colleagues now supporting millions of entrepreneurs across 23 countries, Sage is one of the UK’s most successful tech businesses. What we did: With our partners at the ModComms agency, we […]
Soldo: Interviews
Our client: Soldo is a world-class fintech success story; Europe’s leading pay and spend automation platform for business. All Soldo plans come with Mastercard® cards, a mobile app for employees, and a web console for administrators. It makes managing expenses a doddle for employees and financial professionals alike, and unlocks the value of corporate spend data […]
You are not your ideal customer
This fabulous article was prompted by the (hugely expected) to-and-fro of the tech commentariat about Apple’s launch of their Watch. It’s an excellent object lesson in understanding the product landscape, and its fundamental lesson is: you are not – or certainly unlikely to be – the ideal customer for your own product or service. Even if […]
Fabulous critique of ghostwriting
CEOs shouldn’t write. Not because they’re useless at it, but because their time is better spent elsewhere. CEOs should be leading and doing, not researching and writing. But they should still (often) be the public face of the business; which is why ghostwriting has become commonplace. That’s fine (writers have made a good living from ghosting […]
Is there room for comedy in B2B?
A cracking piece from VentureBeat entitled ‘Is there room for comedy in B2B?’ http://venturebeat.com/2014/10/05/is-there-room-for-comedy-in-b2b/ To which the answer is, of course, a resounding yes – but the author’s point is that even in a B2B context, we speak to each other as people first and business owners/buyers second. The age of corporate posturing is long […]
Newsletters: the Newschool is positively oldskool…
In this piece, entitled “Why everyone is obsessed with email newsletters right now”, TechCrunch reminds us that sometimes the old ways are the best. Great content, effective metrics, engagement across age and gender barriers – what’s not to love?
Good enough v brilliant – the changing roles of content delivery
With bags of experience as a jobbing journalist, I have been through the fear factor of technological change before. When I was in my 20s, at the vanguard of online writing, I laughed in my youthful way at how people like me were supplanting much more experienced journalists. It’s not really funny (people’s livelihoods never […]