TrueLayer: Report writing
Our client: TrueLayer is a pioneer fintech enabled by the recent innovation of Open Banking. With a data API and a payments API, TrueLayer is the pipework that powers a…
Notion Capital: Thought Leadership
Our client: We are very lucky to have worked with celebrated venture capital firm, Notion Capital. Notion has an extraordinary investment record, is staffed by people with world-class business experience,…
Apperio – Editorial
Our client: Apperio is a VC-funded legaltech firm revolutionising legal services by making the industry clear, connected and collaborative. Legal departments have relied for too long on tools of the…
Sage: Thought Leadership
Our Client: Sage is the market leader for integrated accounting, payroll, and payment systems, supporting the ambition of the world’s entrepreneurs. Today, with over 13,000 colleagues now supporting millions of…
Soldo: Interviews
Our client: Soldo is a world-class fintech success story; Europe's leading pay and spend automation platform for business. All Soldo plans come with Mastercard® cards, a mobile app for employees,…
You are not your ideal customer
This fabulous article was prompted by the (hugely expected) to-and-fro of the tech commentariat about Apple's launch of their Watch. It's an excellent object lesson in understanding the product landscape,…
Fabulous critique of ghostwriting
CEOs shouldn't write. Not because they're useless at it, but because their time is better spent elsewhere. CEOs should be leading and doing, not researching and writing. But they should still…
Is there room for comedy in B2B?
A cracking piece from VentureBeat entitled 'Is there room for comedy in B2B?' http://venturebeat.com/2014/10/05/is-there-room-for-comedy-in-b2b/ To which the answer is, of course, a resounding yes - but the author's point is…
Newsletters: the Newschool is positively oldskool…
In this piece, entitled "Why everyone is obsessed with email newsletters right now", TechCrunch reminds us that sometimes the old ways are the best. Great content, effective metrics, engagement across…
Good enough v brilliant – the changing roles of content delivery
With bags of experience as a jobbing journalist, I have been through the fear factor of technological change before. When I was in my 20s, at the vanguard of online…