Work for Us: Editorial & Journalism
If you are a journalist, author, technical author or other editorial specialist, this is for you.Whilst we are happy to take approaches through this site, please note that we can’t take everyone on. Firstly, you must be an established writer or journalist with a demonstrable track record, in print and/or online. We know it’s a […]
The difference between writing and content marketing
Copyblogger really should the the #1 port of call for commercial content creators, so it’s no surprise to find this excellent piece on their site. To steal a smidgen of their contributor’s thunder, this isn’t a bad definition of content marketing: [blockquote cite=”Copyblogger” type=”left, center, right”]Content marketing is the strategic creation of text, imagery, audio, or […]
Crave content? This infographic knows what you want
We love this cracking infographic – no, hang on, list, of the most seductive types of content. The fact that it’s pointlessly rendered as an infographic says more about our current obsession with infographics, but that doesn’t detract from the quality of the list itself… Enjoy.
You are not your ideal customer
This fabulous article was prompted by the (hugely expected) to-and-fro of the tech commentariat about Apple’s launch of their Watch. It’s an excellent object lesson in understanding the product landscape, and its fundamental lesson is: you are not – or certainly unlikely to be – the ideal customer for your own product or service. Even if […]
Fabulous critique of ghostwriting
CEOs shouldn’t write. Not because they’re useless at it, but because their time is better spent elsewhere. CEOs should be leading and doing, not researching and writing. But they should still (often) be the public face of the business; which is why ghostwriting has become commonplace. That’s fine (writers have made a good living from ghosting […]
Awards go a long way
Many congratulations to my clients, A2B Excellence, on winning an Employee Engagement award! …And, ahem, congratulations to Wells Park Communications for writing the successful award entry. In a world where marketing is multi-layered and it’s a challenge to shout above the noise, awards are a remarkably low-cost opportunity to gain traction. Better still, the benefit […]
The report that reminds us what ‘social’ means
Once again, the big hitters of social media are getting a good kicking. A Forrester report into social media is questioning the value of marketing spend on social – particularly focusing bile on Facebook and Twitter. The challenge seems to me to be not one of “To Social or Not To Social”. Rather, it is […]
Content marketing 101 in under a minute
Got only a minute to get your head around content marketing? That’s fine – the guys at Mashable have put together this fab primer. http://mashable.com/2014/06/23/starting-content-marketing/
Is there room for comedy in B2B?
A cracking piece from VentureBeat entitled ‘Is there room for comedy in B2B?’ http://venturebeat.com/2014/10/05/is-there-room-for-comedy-in-b2b/ To which the answer is, of course, a resounding yes – but the author’s point is that even in a B2B context, we speak to each other as people first and business owners/buyers second. The age of corporate posturing is long […]
Newsletters: the Newschool is positively oldskool…
In this piece, entitled “Why everyone is obsessed with email newsletters right now”, TechCrunch reminds us that sometimes the old ways are the best. Great content, effective metrics, engagement across age and gender barriers – what’s not to love?