Thought Leadership – Tech in Accountancy
Thanks for popping by this (private/unlinked) page. I’m producing thought leadership for Soldo (soldo.com); a nifty piece in the fintech jigsaw puzzle which gives employees a credit card for their expenses which includes things like easy expense integration and role-based spending ceilings. I want to write reasonably short (700 words or so) interviews / Q&As / bylined articles with thought leaders in this space; particularly on e.g.: Automation in accountancy / financial management – and how it should free up the strategic accountant/CFO Seamlessness v. function in digital business The growing universe of software tools for finance professionals – what are finance professionals using/loving/advocating for? Employee benefits – what works? I’m very open t
read more
We’re moving!
Hi there, We're moving! But not far. 140 metres, to be precise. We'll still be in vibrant Soho, but with bags of new facilities, including shiny, modern TV/green-screen studios and a gorgeous courtyard. If you would like to send us presents or bills (boooo!), our new address is: Wells Park Communications 01 Zero One Studios 1 Hopkins Street Soho London W1F 0HS If you would like to pop by for a cuppa, we would love to see you: Our nearest tube is Piccadilly Circus, a five-minute walk away. Parking is available at the NCP car parks very close to us in Brewer Street and Poland Street Here's where you'll find us: https://drive.google.com/open?id=1iELAYBKB97cgR2lI2yxYFfV7qIgjIhnN&usp=sharing And here is our graffiti-covered door. It looks crummy. But that's b
read more
Work for Us: Voice Artists
Whilst we are happy to take approaches through this site, please note that we are not interested in everyone. Firstly, you must be an established voice artist with a demonstrable track record, not necessarily in posh advertisements, but ideally in the broader voice disciplines of narration, web video, IVRs and prompts. We regret that we are unable to accommodate students or those just embarking on a career in voicing or audio. If you are new to broadcast media, we recommend you try Media UK – they’re lovely folks.You also need to demonstrate that you are either operating as a limited company, or a self-employed person with your tax affairs handled by a certified accountancy practice. You must also be a resident of the United Kingdom. There is an email link below. Please only use thi
read more
Work for Us: Editorial & Journalism
If you are a journalist, author, technical author or other editorial specialist, this is for you.Whilst we are happy to take approaches through this site, please note that we can’t take everyone on. Firstly, you must be an established writer or journalist with a demonstrable track record, in print and/or online. We know it’s a horrid job market, but we are unable to accommodate students or those just embarking on a career in the written word. If you are new to writing, we recommend you try the many freelance sites like Guru, Upwork or People Per Hour (our favourite) – they’re a great way to build a credible portfolio of work. If you’ve got some experience under your belt, though, take a look at our exhaustive checklist – and if you’re still conscious by the end of it, hit
read more
The difference between writing and content marketing
Copyblogger really should the the #1 port of call for commercial content creators, so it's no surprise to find this excellent piece on their site. To steal a smidgen of their contributor's thunder, this isn't a bad definition of content marketing: [blockquote cite="Copyblogger" type="left, center, right"]Content marketing is the strategic creation of text, imagery, audio, or video that delivers a relevant, interesting message to a customer or prospect, while at the same time paving the way for a sale.[/blockquote] Seems fair. Check the piece out to wrap those writing skills in a furry coat of content marketing.
read more
Content marketing 101 in under a minute
Got only a minute to get your head around content marketing? That's fine - the guys at Mashable have put together this fab primer. http://mashable.com/2014/06/23/starting-content-marketing/
read more
A brand for $50? Great! Except for the weak link… me.
I was really excited to have a little play with the latest automation tool for business branding - Tailor. It's not a completely new idea; Justin Champney has been running Buildabrand for quite some time. But each new execution sees improvements in the process, and nobody can deny that one of the most fun (and necessary) parts of starting and marketing a new business is engaging in a bit of branding. So I had a play with Tailor... ...and it asked me some questions. Nothing too demanding. No more than five minutes effort. And because we do words for a living, I didn't hold back. I added some brand values (Authoritative, credible, capable, trustworthy, businesslike, go the extra mile) and explained when my business was founded. Then we went through
read more
7 Video Types to Add to Your Content Strategy
A cracking blog post from the gang at Habit Creative. Spot on!
read more