Awards go a long way
Many congratulations to my clients, A2B Excellence, on winning an Employee Engagement award! ...And, ahem, congratulations to Wells Park Communications for writing the successful award entry. In a world where…
The report that reminds us what ‘social’ means
Once again, the big hitters of social media are getting a good kicking. A Forrester report into social media is questioning the value of marketing spend on social - particularly…
Is there room for comedy in B2B?
A cracking piece from VentureBeat entitled 'Is there room for comedy in B2B?' http://venturebeat.com/2014/10/05/is-there-room-for-comedy-in-b2b/ To which the answer is, of course, a resounding yes - but the author's point is…
Newsletters: the Newschool is positively oldskool…
In this piece, entitled "Why everyone is obsessed with email newsletters right now", TechCrunch reminds us that sometimes the old ways are the best. Great content, effective metrics, engagement across…
A brand for $50? Great! Except for the weak link… me.
I was really excited to have a little play with the latest automation tool for business branding - Tailor. It's not a completely new idea; Justin Champney has been running…
The death of long-form has been greatly exaggerated…
Lovely piece here from the gang at LikeMinds (interview with a VP at Ogilvy) on the value of long-form in advertising. The idea that we have the attention span of…
Unpleasantness on social media
I spend a lot of time writing about healthcare. I also spend a lot of time writing about marketing (and to be honest, writing about writing). It's not often I…
49 words never to use…
The lovely and immensely talented Janet Murray has put together this post called "49 words you should avoid in your press releases. We think this deserves to be applied to most marketing…