We love this cracking infographic - no, hang on, list, of the most seductive types of content. The fact that it's pointlessly rendered as an infographic says more about our…
This fabulous article was prompted by the (hugely expected) to-and-fro of the tech commentariat about Apple's launch of their Watch. It's an excellent object lesson in understanding the product landscape,…
CEOs shouldn't write. Not because they're useless at it, but because their time is better spent elsewhere. CEOs should be leading and doing, not researching and writing. But they should still…
In this piece, entitled "Why everyone is obsessed with email newsletters right now", TechCrunch reminds us that sometimes the old ways are the best. Great content, effective metrics, engagement across…
With bags of experience as a jobbing journalist, I have been through the fear factor of technological change before. When I was in my 20s, at the vanguard of online…
Corporate journalism style is a living and evolving beast. When I began writing, over twenty years ago (eek!), many businesses spent months putting together lengthy droning white papers; today, nobody has…
Lovely piece here from the gang at LikeMinds (interview with a VP at Ogilvy) on the value of long-form in advertising. The idea that we have the attention span of…
Back in June, that doyen of business reporting, Robert Peston, gave the Charles Wheeler Memorial Lecture at the University of Westminster. He spent some of his time sticking a couple…
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