Work for Us: Editorial & Journalism
If you are a journalist, author, technical author or other editorial specialist, this is for you.Whilst we are happy to take approaches through this site, please note that we can’t…
The difference between writing and content marketing
Copyblogger really should the the #1 port of call for commercial content creators, so it's no surprise to find this excellent piece on their site. To steal a smidgen of their…
Crave content? This infographic knows what you want
We love this cracking infographic - no, hang on, list, of the most seductive types of content. The fact that it's pointlessly rendered as an infographic says more about our…
You are not your ideal customer
This fabulous article was prompted by the (hugely expected) to-and-fro of the tech commentariat about Apple's launch of their Watch. It's an excellent object lesson in understanding the product landscape,…
Fabulous critique of ghostwriting
CEOs shouldn't write. Not because they're useless at it, but because their time is better spent elsewhere. CEOs should be leading and doing, not researching and writing. But they should still…
Awards go a long way
Many congratulations to my clients, A2B Excellence, on winning an Employee Engagement award! ...And, ahem, congratulations to Wells Park Communications for writing the successful award entry. In a world where…
The report that reminds us what ‘social’ means
Once again, the big hitters of social media are getting a good kicking. A Forrester report into social media is questioning the value of marketing spend on social - particularly…
Content marketing 101 in under a minute
Got only a minute to get your head around content marketing? That's fine - the guys at Mashable have put together this fab primer. http://mashable.com/2014/06/23/starting-content-marketing/
Is there room for comedy in B2B?
A cracking piece from VentureBeat entitled 'Is there room for comedy in B2B?' http://venturebeat.com/2014/10/05/is-there-room-for-comedy-in-b2b/ To which the answer is, of course, a resounding yes - but the author's point is…
Newsletters: the Newschool is positively oldskool…
In this piece, entitled "Why everyone is obsessed with email newsletters right now", TechCrunch reminds us that sometimes the old ways are the best. Great content, effective metrics, engagement across…